Bold & Modern Personal Training Website Overhaul

About the Client

Remember those clunky treadmills and dimly lit gyms of yesteryear? Yeah, not exactly inspiring. Well, RUSH Fitness isn’t stuck in the past. This website is the modern and energetic online home for Ron West, a certified personal trainer and nutrition coach in Virginia who’s passionate about helping you achieve your fitness goals.

a sample website design for a fitness center

Challenge

Ron’s previous website was stuck in the past. It was confusing to navigate, dark and dreary, and way out of sync with modern design trends. It didn’t exactly scream “cutting-edge fitness.” But here’s the twist: Ron had existing branding that resonated with his loyal clientele, and he wanted to refresh his online presence without alienating his existing base.

Strategy

Featured Upgrade

Key Features

Booking / Appointments, Custom Blog, Pricing Tables, Testimonial Rotator

Design Solution

We revamped the website’s design direction and struck a balance between modernization and familiarity. Here’s how we made it happen:

  • From dark caves to bright lights: We ditched the dungeon vibes and introduced a lighter, brighter color scheme that reflects the energy and enthusiasm of Ron’s training style.
  • Clean and clear communication: We streamlined the website’s copy, making it easy to understand and navigate. Now, finding the information you need is a breeze.
  • Speaking your language: We tailored the content to resonate with Ron’s ideal audience, using language that’s motivational, informative, and speaks directly to their fitness aspirations.
  • Effortless booking: Scheduling a session is easier than ever with our simple and intuitive booking plugin. No more phone tag or confusing forms – just a few clicks and you’re on your way to a healthier you.
  • Recipes for success: We added a dedicated blog section where Ron shares delicious and nutritious recipes to fuel your fitness journey.

Rave Review

Real Words from the Client

Ron West

Your Web Design Questions, Answered

If you have questions about our custom website design services, we’ve got answers! Feel free to get in touch if you can’t find what you’re looking for, our web design team is happy to help.

Building a custom website usually takes about 12-16 weeks, depending on the project scope and complexity. This includes time for planning, design, development, revisions, and testing to make sure everything is just right.

We believe in collaboration! While we handle all the heavy lifting—design, development, and technical stuff—we’ll need your input along the way. Your feedback on design drafts, providing content, and sharing your vision helps us create a website that truly represents your club. Working together ensures the final site is something you’ll love and that perfectly meets your members' needs.

Yes. These features are available as add-ons to our base package and can be tailored to the way your hunt operates.

Our Website Care Plan includes regular maintenance, security updates, backups, and performance monitoring. We're always here to help with any issues or updates you need, ensuring your website stays secure, updated, and high-performing.

Yes. We build everything in WordPress with Elementor, so posting updates is simple and intuitive. We also provide training so your team feels confident managing day-to-day edits.

Absolutely. We can build a dynamic fixture schedule that’s easy for your team to update throughout the season.

Yes. We can set up a secure members’ area for announcements, documents, and photo albums that shouldn’t be public.

Yes. We can bring over your existing pages, photos, and archives so nothing gets lost.

Yes. We’re familiar with foxhunting traditions and ensure your website respects the sport’s language, etiquette, and history.

Yes. We design with accessibility best practices to ensure your site is readable, navigable, and compliant.

Ready to modernize?

Let us help you preserve your heritage and grow your community online, today and for generations to come.