RUSH Fitness Website

Remember those clunky treadmills and dimly lit gyms of yesteryear? Yeah, not exactly inspiring. Well, RUSH Fitness isn’t stuck in the past. This website is the modern and energetic online home for Ron West, a certified personal trainer and nutrition coach in Virginia who’s passionate about helping you achieve your fitness goals.


Ron’s previous website was stuck in the past. It was confusing to navigate, dark and dreary, and way out of sync with modern design trends. It didn’t exactly scream “cutting-edge fitness.” But here’s the twist: Ron had existing branding that resonated with his loyal clientele, and he wanted to refresh his online presence without alienating his existing base.

Mood Board


Features: Booking / Appointments, Custom Blog, Pricing Tables, Testimonial Rotator

We revamped the website’s design direction and struck a balance between modernization and familiarity. Here’s how we made it happen:

  • From dark caves to bright lights: We ditched the dungeon vibes and introduced a lighter, brighter color scheme that reflects the energy and enthusiasm of Ron’s training style.
  • Clean and clear communication: We streamlined the website’s copy, making it easy to understand and navigate. Now, finding the information you need is a breeze.
  • Speaking your language: We tailored the content to resonate with Ron’s ideal audience, using language that’s motivational, informative, and speaks directly to their fitness aspirations.
  • Effortless booking: Scheduling a session is easier than ever with our simple and intuitive booking plugin. No more phone tag or confusing forms – just a few clicks and you’re on your way to a healthier you.
  • Recipes for success: We added a dedicated blog section where Ron shares delicious and nutritious recipes to fuel your fitness journey.
Desktop Mockup

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