Storytelling: The #1 Marketing Secret Experts Love

Two women looking at papers on a desk representing marketing secrets for small business owners.

Humans love stories. Stories inspire us, fuel our imagination and invoke emotions. But what does that have to do with marketing? Storytelling is an effective marketing tool for business owners. It helps you connect with your customers on a personal level. When customers feel a personal connection to your business, they are more likely to […]

Hiring a Web Designer: 5 Expert Tips to Avoid Regret

A woman at a computer reading expert tips to avoid regret when hiring a web designer.

Hiring a professional web designer can be pretty overwhelming. It can be difficult to know how to approach a project to ensure it is successful. After all, you’re putting your trust into somebody to do a good job with your time, and your money. So what do you need to have in place to help […]