5 Steps to Build a Memorable Brand Personality for Your Small Business
Building a brand personality is similar to a creative writing assignment. Brand personalities and brand identity use personality traits that are memorable to customers. As with the best fictional characters, the best brands are easily identifiable. Think of some memorable characters from your favorite movies, TV shows, books, or video games. What makes them stand […]
Content Creation Made Easy: A Guide for Woman Business Owners
As a female business owner, you’re no stranger to the endless to-do lists and ever-growing responsibilities of running a successful enterprise. Content creation is often one of those tasks that fall by the wayside as you strive to tackle the day-to-day functions of your business. But let’s dispel the myth that content creation is impossible […]
Website Mobile Optimization: 5 Common Mistakes to Avoid
Society continues to evolve with mobility, including using mobile devices for banking, shopping, browsing, and other common tasks. We all love our mobile devices, which now generate more than half of all web traffic. Providing your target audience with an enjoyable mobile browsing experience will help you reach out to them more effectively. Like you, […]
4 Simple Email Marketing Tips for Beginners
If you’re a beginner in the small business world, email marketing campaigns can effectively help reach your target audience and foster a strong relationship between your customer base and yourself. Email marketing is more effective than social media ads, with 60% of people preferring to receive an email marketing campaign over a targeted ad on […]
2024 Website Maintenance Ultimate Beginner’s Guide
As a small business owner, you know that your website is one of your most important marketing tools. But what you may not realize is that your website also needs regular maintenance in order to stay up-to-date and secure. That’s why we’ve put together this beginner’s guide to website maintenance. In it, we’ll cover why […]
7 Ways to Increase Organic Website Traffic in 2025
Are you looking to increase organic website traffic in 2024? If so, you’re in the right place! From optimizing your website for search engines to creating great content, there are a number of ways to capture qualified leads that convert into consistent sales. But before we dive into that, let’s first understand what organic traffic […]
10 Tips to Overcome Imposter Syndrome as a Business Owner
If you’ve ever felt like a fraud or an imposter, you’re not alone. Many highly successful women experience imposter syndrome at some point in their lives. What is Imposter Syndrome? Imposter syndrome is the feeling of self-doubt and insecurity that can occur even when you’re accomplished and qualified. If you have imposter syndrome, you may […]
5 Actions to Prepare for Quieter Times in Business
Planning for quieter times in business should be a priority for any entrepreneur. There’s no better feeling than having consistent clients flocking to your business. But what about those less busy times when phone calls decrease? You might refresh your inbox every 5 minutes to check if you’ve got any interested customers needing your services. […]
How to Hire a Trustworthy SEO Expert: 8 Things to Look For
Hiring an SEO expert can be really confusing. To many business owners, it is overly technical, and at the end of the day, all you care about is results. If you want more traffic to your website, there are a few things to consider when hiring an SEO service. Once you have answered these questions, […]
4 Critical Brand Elements You Must Get Right
Brand elements include how your customers perceive your company, everything from logos, colors, copywriting, messaging, even down to their interactions with customer service. It is the sum of their experience with you and it shapes their opinion of you. A strong brand story shares a consistent, compelling message that resonates with your target audience and […]
