In today’s digital age, having a robust online presence is crucial for businesses of all sizes. Your website is often the first impression you make on potential clients. Think of it as your virtual business card. Any new visitor will get a pretty good understanding of what you’re offering from your homepage alone. So, it’s essential to get it right.
In this post, we will go through some of the most common myths about web design and help you make informed decisions for your small business, boost traffic, and delight your users.
Debunking the Top 6 Web Design Myths
Web Design Myth 1: Web Design is a thing of the past
Yes, we are in the age of technology, and everything is developing at breakneck speed. With so many platforms and services out there that can churn out a ‘functional’ website, it’s easy to conclude that the days of web design are pretty much numbered. As if handing data and money over to a DIY platform will automatically attract visitors and generate leads. If only good web design were that easy!
Truth: The need for web design has never been greater
In today’s incredibly competitive digital landscape, having an original and tailor-made design is essential. With plenty of DIY platforms and templates out there, a design that represents your brand in an effective way will ultimately determine your ability to successfully capture your target audience’s attention and boost your success.
Not only will you be able to establish your brand’s identity and values, but you’ll be able to promote your mission. Authenticity fosters a sense of relatability and allows you to connect with your audience.
At WoW! Graphics Designs, we develop custom solutions designed to attract and retain your target audience. With us, it’s not just about churning out a website. It’s all about putting out a product that you will be proud of for years.
Web Design Myth 2: Any successful site needs a ton of cool features
It’s a common misconception that overloading your website with as many features as possible will attract and please your audience. Such popular features include:
- Chat bots
- Video backgrounds
- Blog or news page
- Social media embedding
- Search bar
It may seem like a good idea but you should ask yourself how many of these features are really relevant. Simply having as many features as possible often overwhelms visitors and disrupts attention. As a result, your core message is gone, and if potential clients can’t see what they need, they’ll simply click off and visit your competitor’s website.
Truth: Develop your website for human interaction.
Remember, people visit a website for a purpose. Your website’s job is to guide them on the sales journey. More features don’t necessarily win clients over, and good website design consists of a delicate balance of interactive elements and static content.
Web Design Myth 3: Web design is only for larger companies
Contrary to popular belief, professional web design is not exclusive to large corporations with huge budgets. In fact, it’s more accessible than ever for businesses of all sizes, thanks to advancements in technology and the availability of skilled web designers.
Truth: Small businesses benefit more from an online presence
Investing in a well-designed website is a smart move for any small business looking to establish a sustainable online presence. Having a website allows small businesses to reach wider audiences, plus 24/7 availability means that sales can continue unlimited by 9-5 working hours.
A great website means that small businesses can use marketing methods like social media and Pay-Per-Click ads. These approaches also allow small businesses to gain valuable data insights, ultimately helping them steer their business in the right direction.
Web Design Myth 4: Web design is a walk in the park
While many DIY website builders offer plenty of design trends to fill up white space, good web design is a little more complex. It requires a deep understanding of user experience and general web development. If done by inexperienced designers, your website will end up like a collection of information not in harmony with your brand identity.
Truth: The right tools in the hands of a professional can go way further
Designing quality pages using the right plugins and content is part of any quality web design service. Besides creating visually attractive web pages, professional web designers go a step further to incorporate your brand’s overall identity.
Web Design Myth 5: Only online businesses need to think about web design
It’s easy to come to the conclusion that an online business would only need to think about its online presence. According to that same logic, brick-and-mortar stores should only target customers where it matters most: in-person.
Truth: Offline stores also need good web design
Both physical and online businesses benefit from an online presence. Clients can come from anywhere in the world, and it’s in your best interest not to limit the reach of your brick-and-mortar business. Interestingly, before making an initial visit to a brick-and-mortar business, 91% of shoppers will look up the business online. With more people shopping online than ever before, creating a well-designed website can help you increase your reach and sales.
Web Design Myth 6: A good website is all about visuals
While visual appeal is crucial, a well-designed website goes beyond aesthetics. It should also be intuitive, easy to navigate, and provide valuable content. Even guest posts featuring images can resonate with clients and prove crucial to website design. A lack of properly thought-out web design and good functionality runs the risk of frustrating users and low engagement rates with potential customers.
Truth: Use dynamic features to create more than just a page
Visual elements like photos, videos, graphics, and illustrations can be used to dramatically transform your website into more than just a static page. These visual elements can enhance your website’s impact and functionality.
Meaningful visuals should focus on enhancing your content and purpose, while at the same time creating an engaging space and a quality user experience. Photos, videos, and even graphics, when correctly and appropriately used can elevate user engagement and visitor perception. This not only empowers your message but also ensures your content and purpose are upheld. Striking the right balance between visuals and user experience can strengthen your message and at the same time leave a positive and lasting impression on visitors to your site.
Here at WoW! Graphic Designs, we aim to create an attractive page with content that keeps true to your brand. We craft websites that deliver exactly what users search for, and your diligently designed page will surely leave visitors with long-lasting impressions.
Our Approach to Web Design
WoW! Graphic Designs specializes in serving women-owned small, service-based businesses, strongly emphasizing authenticity and meaningful branding. Our marketing team is passionate about providing personalized services and creating website solutions that will see visitors flocking to your home page.
We understand the unique challenges you are looking to overcome as a business owner. That’s why we offer a range of solutions in line with your company voice, including authentic brand identity design, search-optimized website development, and website care plans.
We aim to empower you to turn your dreams into a thriving small business, growing your audience through our client-centered service.
Get in touch!
If you’re ready to take the next step in enhancing your web design and unleashing the power of your business, go ahead and schedule a free Clarity Call with our team.