Balancing the roles of being a mom and an entrepreneur can be both exhilarating and terrifying. Some days, you’re on top of the world—other days, you’re just struggling to hang on. Your clients are happy, and your kids are throwing tantrums, or vice versa. Raise your hand if that sounds familiar!
As you climb the mountain of building a successful brand strategy, it’s easy to temporarily lose sight of the goal and succumb to external pressure. So, how does a business-owning supermom stay motivated and inspired on her entrepreneurial journey?
We’ve got some tips to help you stay centered as you develop your brand strategy while being the awesome mama you are. Focus on these small changes and be empowered to be the best small business owner you can be!
Staying Inspired on Your Branding Journey: Tips for Women-Led Small Businesses
1. Set Achievable Goals
Having goals is great, but there are a few ways to ensure they’re effective—not just pipe dreams. Set goals that are Specific, Measurable, Achievable, Realistic, and Time-bound.
In other words, don’t make your goal “Create a wonderful, successful business.” Instead, make it something like, “Increase my engagement with target clients twofold by the end of the year.”
Creating strategic goals helps you measure your progress, and making them attainable enables you to stay motivated. Don’t make them too attainable, though! Challenging yourself is an integral part of success.
2. Share Your Unique Perspective
One of the biggest keys to building a powerful brand voice is sharing the story behind the brand. As a mompreneur, you’ve got your own journey to share. And your clients deserve to hear about this small business branding miracle that is your business.
Connect with clients by opening up to them about your struggles, victories, and what sets you apart from other brands. When audiences connect with the person behind the company, they’re more likely to support them.
Not only does sharing your story through a brand mission statement motivate your target market to get behind you, but it also reconnects you with a sense of purpose that can prove inspiring.
3. Connect with a Community
Entrepreneurship often feels like a solo mission—but it doesn’t have to be that way. If you lack motivation on your journey to finding your brand identity, seek the help and connection of others.
Find your tribe, or a supportive community of like-minded people, to walk with you on your path. They might be other entrepreneurial mamas, local business groups, or just people who can understand your challenges.
Using a support network as a sounding board for ideas or inspiration to remind you of your goals can be a powerful tool in your toolkit. After all, teamwork makes the dream work!
4. Treat Yourself Right (aka, Prioritize Self-Care)
One thing we know about moms is that they make great sacrifices to care for their loved ones! As a mompreneur, that pressure doubles: you’ve got your family and your business to support.
It’s easy to get caught up in the act of giving to those around you, but don’t let the chaos deprive you of the self-care you need to keep going. Neglecting your own needs can lead to burnout, which in turn can be detrimental to those people and things that mean so much to you.
Stay happy, healthy, and grounded by making sure your own needs don’t go unfulfilled. Practice self-care in whatever way makes sense to you—meditation, exercise, nourishing food, or quality time with loved ones.
There’s no shame in recharging your battery, so don’t be afraid to take a break from the grind. Your potential clients can wait until you’ve finished your latte!
5. Stay Ahead of the Curve (Adapt Your Brand Strategy)
The ability to change isn’t just a powerful tool for keeping your business on track; it’s also a great way to stay inspired. Many entrepreneurial people (moms and non-moms alike) lose focus and drive when they feel their business stagnates.
Stay motivated by researching market changes, predicting what’s coming next, and taking action. By inviting in a fresh new marketing strategy, you also reignite the sense of purpose you felt when you first started out as a business owner.
Heading in a new direction with your marketing efforts might not always be a home run, but becoming used to the unfamiliar will make you a more resilient entrepreneur—and you’ll benefit from it in the long run.
6. Enlist the Help of Professionals
You may be a pro at what you do, but no one is an expert in everything! One sign of a great entrepreneur is knowing when and how to outsource, delegate, and seek guidance. So, when you need more direction, feel free to find a mentor, consultant, or other professional to help you.
Whether it’s guidance on building a strong brand strategy, creating engaging social media posts, or ways to increase branding efforts, there are bound to be others in your field who can help.
Consider hiring an expert or joining a coaching program to increase your knowledge foundation. With a boost in the right direction, you’ll find your passion reignited.
7. Remember Your Purpose
With all the hustle and bustle of being a mom and an entrepreneur, it’s easy to lose sight of the passion and inspiration that set you down this path. When you’re feeling lost at sea, think back to the start of your entrepreneurial journey.
Connecting with your ‘why’ is a powerful way to keep the ship that is your small business on course. Consider the circumstances that made you pursue your passion and remind yourself of your purpose.
For an even greater dose of inspiration, reflect on the impact you’ve had in the lives of people you’ve touched. When we step back and see the positive changes we’ve made to our world, it’s easy to find the power to keep going.
By focusing on what truly motivates you, you’ll be able to look past the everyday distractions and see the goals that really matter.
How We Can Help You
At WoW! Graphic Designs, we know the importance of staying connected to your passion and purpose as a mom and entrepreneur. As a woman-owned small business, we understand the unique challenges and joys of juggling the roles of mother and entrepreneur.
We’ve been on this journey ourselves, and we know that it can be demanding yet incredibly rewarding. We offer a range of services designed to support and enhance your journey:
Custom websites: We specialize in creating custom websites that not only look stunning but also tell your unique story. We work closely with you to understand your brand, values, and objectives, ensuring that your website not only captures attention but also effectively communicates your ‘why’ to your audience.
Website care plans: Free up your time and focus on what truly matters by entrusting us with the maintenance and security of your website. Our website care plans include hosting, regular updates, backups, and security measures to ensure your online presence remains smooth and secure.
We also offer daily, weekly, or monthly content changes. You can rest easy knowing that your website is in capable hands.
Graphic design: Visual elements are an important part of brand storytelling. Let us create graphics for your business that reflect your unique brand and grab your target audience’s attention.
Get More Branding Tips for Entrepreneur Mamas
Succeeding in the ever-changing world of business is no simple task, especially when you’ve got a family to keep track of, too! For entrepreneurial mamas or those whose business just feels like it’s their baby, we’re here to support you.
For more help in building a strong online presence, subscribe to our marketing tips newsletter. You’ll find marketing tips, branding strategy advice, and other ways to make your business memorable and successful. Sign up today!