Are you looking to increase your small business website traffic in 2022?
If so, you’re in the right place! From optimizing your website for search engines to creating great content, there are a number of ways to capture qualified leads that convert into consistent sales.
But before we dive into that, let’s first understand what organic traffic is and why it’s important.
What is Organic Traffic?
Organic traffic is the traffic that comes to your website from unpaid or free search results. This means that people have found your website through a search engine like Google, without you having to pay for it. It’s important to note that organic traffic should not be confused with direct traffic, which is the traffic that comes to your website from people who typed in your URL directly. While both organic and direct traffic are valuable, organic traffic is often seen as more valuable because it’s coming from a source that you didn’t have to pay for… and who doesn’t love paying for things?
Now that we’ve got that out of the way, let’s take a look at some of the best ways to increase your organic website traffic in 2022:
Optimize your website for search engines.
One of the best ways to increase organic website traffic is to optimize your site for search engines. This means using the right keywords in your content so that when people search for those keywords, your site comes up as a top result. These keywords can be included in your title tags, meta descriptions, and throughout the body of your content.
What’s a meta description?
A meta description is the short description that appears under your website’s title in the search results. It’s important to make sure that your meta descriptions are clear and concise, as well as including your target keywords.
Create valuable content.
Another way to increase organic website traffic is to create great content that your dream clients will want to read and share. If you can create blog posts, infographics, or other types of content that people find valuable, they will be more likely to share it with their followers, which will help drive traffic back to your site.
Use social media.
Social media is a great way to promote your content and drive traffic back to your website. When you post links to your latest blog post or infographic on social media, make sure to include a call-to-action that encourages people to click through to your site. You can also use social media advertising to target specific demographics who might be interested in what you have to say.
Make sure your website is mobile-friendly.
More and more people are using their smartphones and other mobile devices to access the internet, so it’s important that your small business website is mobile-friendly. This means having a responsive design that scales down gracefully on smaller screens, as well as being easy to navigate on a touch screen.
Take advantage of local SEO opportunities.
If you’re a local business, then you should take advantage of local SEO opportunities . This means optimizing your website for local keywords that people in your area are searching for. For example, if you’re a pizza shop in Virginia Beach, you would want to optimize for keywords like “pizza Virginia Beach”. You can also create listings on local directories and review sites like Yelp or Google My Business.
Offer something valuable for free.
Giving away something valuable for free is a great way to increase organic traffic to your small business website. This could be an e-book, discounts, or coupons. Not only will this help you attract new visitors, but it will also give them a reason to leave you a review!
Pay attention to your analytics.
Finally, it’s important to pay attention to your analytics so that you can see what’s working and what’s not. By looking at things like how much traffic you’re getting from each source, you can adjust your marketing strategy accordingly and continue growing your traffic month after month.
You’ve put in the work to create a great website, now it’s time to make sure people can find it. By following the tips in this blog post, you can start to increase your organic website traffic and get more eyes on your content.
If you’re still not sure where to start or what to do next, we offer clarity calls to help you map out a plan for success.