Common Web Design Myths: The Truth Entrepreneurs Need to Know for Website Success
In today’s digital age, having a robust online presence is crucial for businesses of all sizes. Your website is often the first impression you make on potential clients. Think of it as your virtual business card. Any new visitor will get a pretty good understanding of what you’re offering from your homepage alone. So, it’s […]
11 Tips to Inspire Your Customers to Write Positive Reviews
Online reviews and ratings are a business’s best friend in the internet age. Consumers trust positive reviews more than any other form of advertising and marketing. They rarely make purchase decisions without scouring through endless customer reviews. By 2030, 34% of people will use online research to research businesses. In 2023, this number fell to […]
Digital Marketing Strategy Success: Grow Your Brand & Sales
Do you have a digital marketing strategy for your brand? Building your brand and increasing sales might not top your list as an entrepreneur. However, this is a HUGELY missed opportunity for you to influence your target market. Do you have these misconceptions about online marketing? You’re not alone. Many entrepreneurs and small businesses fail […]
Website Care Plans: The Backbone of Every Successful Website
Your website is your greatest asset. It is the heart of your business, creating an online presence that brings in new clients and showcases what your brand has to offer. It brings visibility, engagement, and brand awareness that helps you grow and succeed as a proud and passionate business owner. However, you can’t constantly monitor […]
5 Key Steps to Successful Project Management for Small Businesses
All small business owners have been there: A potential new business opportunity pops up, and you’re eager to work with your incredible team to bring that new product, service, or campaign to fruition. Fast-forward to weeks or months, and what looked like a promising project in the initial phase falls through or becomes too complicated. […]
5 Steps to Build a Memorable Brand Personality for Your Small Business
Building a brand personality is similar to a creative writing assignment. Brand personalities and brand identity use personality traits that are memorable to customers. As with the best fictional characters, the best brands are easily identifiable. Think of some memorable characters from your favorite movies, TV shows, books, or video games. What makes them stand […]
Content Creation Made Easy: A Guide for Woman Business Owners
As a female business owner, you’re no stranger to the endless to-do lists and ever-growing responsibilities of running a successful enterprise. Content creation is often one of those tasks that fall by the wayside as you strive to tackle the day-to-day functions of your business. But let’s dispel the myth that content creation is impossible […]
Website Mobile Optimization: 5 Common Mistakes to Avoid
Society continues to evolve with mobility, including using mobile devices for banking, shopping, browsing, and other common tasks. We all love our mobile devices, which now generate more than half of all web traffic. Providing your target audience with an enjoyable mobile browsing experience will help you reach out to them more effectively. Like you, […]
4 Simple Email Marketing Tips for Beginners
If you’re a beginner in the small business world, email marketing campaigns can effectively help reach your target audience and foster a strong relationship between your customer base and yourself. Email marketing is more effective than social media ads, with 60% of people preferring to receive an email marketing campaign over a targeted ad on […]
2024 Website Maintenance Ultimate Beginner’s Guide
As a small business owner, you know that your website is one of your most important marketing tools. But what you may not realize is that your website also needs regular maintenance in order to stay up-to-date and secure. That’s why we’ve put together this beginner’s guide to website maintenance. In it, we’ll cover why […]
